Strange. It’s surely got to be a publicity stunt as it doesn’t make huge amounts of sense otherwise. For a small film like Iron Sky would that mean the prints would be removed from distribution or that they’re only actively organising screenings on that day?
This sounds very interesting indeed, interesting and completely farcical. Could we not try to get hold of it for that one day only?
Fortune favours us that that is a Wednesday (specifically Wednesday week 5). Can we contact the Troys and see what deal Revolver with do for us if we book it on that day? How many big cinemas chains are going to change their schedules around with three weeks notice? (Well fair enough, they could.) It isn’t in our publicity, but we could do it big - facebook marketing, flyers, trailer before all of our films…
Some films will only have a limited cinematic release and be released on DVD a week or two later (Tucker and Dale was like this). The idea behind that is that they then get reviewed by the national press and get some free publicity. Limiting it to one day doesn’t make much sense though as they don’t really get anything out of it.